Regular Program: ContenT Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.Our annual research shows the vast majority of marketers are using content marketing. In fact, it is used by many prominent organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe.Performance marketing content (direct response ads, demand generation, and other promotional content that correlates with sales)Brand awareness, consideration, and/or consumer perception content Local market communication and support content (such as assets sharing with your distributors, retail partners, or local teams)